My desire to share information and promote tight nits companies is completely selfish. I want other companies to adopt this philosophy, therefor making marketplace more competitive, therefor delivering higher quality products and companies to work with, therefor making my job easier.

We have had our share of bad relationships that I can look back on and all center around the lack of how “tight nit” that organization is.

The goal of this post isn’t to point out bad instances though, but rather highlight amazing relationships.

Stealing a bit of Gary Vaynerchuks thunder, would say these companies are “crushing it”, with regards to how tight nit they are


These guys have built an amazing analytics company and someone we work with extensively to power our analytics toolsets. They started out of Cal Berkley and have many incredibly smart people working for them. At around 20+ employees they have been able to rapidly build out the best analytics platform in the online video business.

When working with them, if we have a problem an API here or there, they will work overnight to get us the answer or fix by morning. One evening in particular, we had a problem with our flash player and analytic tracker, with everyone out for the day, and not his responsibility, Jason Lopatecki, Chief Strategy Officer, pulled out flash editor, and put together a fix for us. Who has C level officers that know how to code flash?

Incredibly smart and passionate people that are not afraid to wear multiple hats.


The Content Delivery Network (CDN) business is very competitive right now, and get dozens of vendor emails weekly about new CDN price breaks. Having worked with these guys for over a year now, they listen and deliver. This is extremely important as many larger CDN businesses think they have it figured out, and aren’t invested in innovating and listening to there customer.

We have many business service customers we work with. Each of these customers needs to be tracked individually for bandwidth usage. Edgecast listened to this need and not only delivered reporting functions for us with a UI layer but delivered an API with 20+ functions a few weeks after.

And when someone on the Viddler team may call in because we are having a problem with some reporting tool, or inquiring about new services, the level1 support engineer could be the core architect for all we know because of how well versed he is with the status of features and problems within the company. Transparent organization or talented hire? I would assume all organizations have high level of transparency, just that they find passionate and intelligent people.

To get started over there the man to talk to over there is Duane Sulo.


Due to size of Google don’t want to post anything too confidential here. What I will say is that there account reps and support staff are all on point. When working with individual units of Google, they feel like small startups themselves, proving that you can still be tight nit in one of the largest companies in the world.


Just started using this product on this blog. But the fact the CEO, John Pozadzides,  is talking transparently about business model with his users, just rocks and leads by example on how passionate his company is about his users.

In summary it appears that there are a few key factors in running a tight nit organization:

  1. Smart/Passionate People
  2. Ability to Listen and Deliver
  3. Employees not afraid to wear multiple hats.

Please think of these when building a company or working with other companies as it’ll help foster more tight nit companies.

Also, just a small disclaimer, there are a more companies I want to list, but in order for Viddler to attempt to be a tight company, am going to have to cut this off here.

If you know of a tight nit company, let me know what tight nit company you work with, would love to hear your story via comments, blog post, tweet, viddler, or email rob at viddler.


2 Responses to Tight Nit Companies

  1. […] Robert Sandie – Woopra: Tight Nit Companies […]

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