As a product guy, it’s been very apparent Myspace has been on it’s way out for many years, mainly due to it’s inability to innovate, and putting advertising efforts clearly ahead of it’s users.
When Jay Leno, a mainstream comedian, uses Myspace as center of a joke, it really questions the mainstream perspective on them.
Myspace is far from over though, and still has a chance to come back.
If I were over at myspace I would do two things to combat this before it’s too late:
What: Make it clear Myspace is going to change attitude on advertising, putting users first. Scrap all ad units and start over with more engaging campaigns. Reinvent itself.
How: Become socially transparent in this effort. Get feedback from users. Turn it into a conversation as apposed to a one way battle.
Update: NBC has pulled the commercial from it’s site. It used to be here and when you still google “Jay Leno new material” you will find it once existed on the site. NBC and Myspace have a relationship on many levels, wouldn’t be suprised if someone asked for it to come down due to it hurting the relationship.