Today, I was on Pandora listening to some music, to find yet another LivingSocial ad.
Yet Another Livingsocial Ad

This really got me to reflect on last 5-10 years…

Google, Flickr, Facebook and Twitter never advertised early in the growth of their success.

They won peoples heart by offering such a unique offering that they didn’t need consumer advertising. I put my 2005 hat on, and I remember at the conferences when advertising for consumer services was frowned upon as you should be able to capture users based on the quality of your product alone. Also, “the right type of people” (early adopters) signup when you are not advertising and feel more committed to the product.

It’s not only LivingSocial, new growth consumer companies have demonstrated more aggressive paid marketing levels including scvngr, Zynga, and GroupOn.

You can’t watch the superbowl or navigate an iPhone app without seeing an ad for these companies.

Is the cool “don’t need to advertise” attitude gone?
If so, what was the tipping point?
Did GroupOn 6B valuation change peoples psyche on this?
Have we reached hypercompetitive level for time to mass market that this is now required?
Is this acceleration a long-term trend or a short-term fad?

Not sure I have the answer but one thing has changed… Advertising is more accepted for consumer growth internet companies then it was a year or two ago.

 

15 Responses to Changes in Advertising Psyche for Consumer Services

  1. Interesting observation. I wonder if this is reflective of marketing budgets growing, or of these companies being more consumer focused – needing to reach more "normals" than "early adopters"? I think it's just a different climate – more fertilizer to throw on the garden – in hopes it all grows faster.

    • sandieman says:

      "Normal" vs. "Early Adopter" is an interesting paradigm. http://en.wikipedia.org/wiki/Crossing_the_Chasm – old school way of thinking about it.

      Funny thing is when you hear GroupOn talk about this, they mention that advertising drives people to create the initial momentum to get a real community of adopters. Early adopters now reachable via advertising? Early adopters bigger part of our population?

  2. This is more a extremely salubrious dispatch which I truly enjoyed lesson. It is hardly ordinary that I retain the probability to visualize something enjoy this.

  3. Excellent and decent post. I found this much informative, as to what I was exactly searching for. Thanks for such post and please keep it up. +1

  4. Numerous companies exploit irrefutable publicity means approve dailys or broadcast ads to exalt buyer awarenss. I have done some research on it and is necessary for everyone. You're suggestions are good for education. I understand it correctly, I would equal to proceed employed on your blog.

  5. Thanks to Rolex lots of people feel nice about watches.Designer watches under preferred brands like Rolex, Omega & Breitling are incredibly higher priced & costs tens of thousands of dollars. Even if there're appealing to possess, not plenty of females & men can pay for their hefty selling cost tags.

  6. lafseo says:

    These benefits contain received baneful honors in the yesterday during part unscrupulous constitutions posed as caring conglomerates besides did petty another than pain the customers. In adduce lifetime, nevertheless, tighter statutes shape it easier to treasure a feasible CCCS alliance whereas worker is needed.
    canadian spouse sponsorship

  7. psyche says says:

    This idea approximately bring change in business world.

  8. your point in that changing service is great. i have noted them

  9. Angelpitson14 says:

    Pedicab advertising
    I admire the valuable advice you make available in your expertly written content about Changes in Advertising. I want to thank you for this informative read; I really appreciate sharing this great.

  10. adamvergis says:

    Outdoor advertising
    I found it quiet interesting ,Thank you for posting the great content…I was looking for something like this…, hopefully you will keep posting such blogs…

  11. Valley chatter and slip into groupthink. You truly think like an outsider and question UI/functionality/application development. It’s great benchmarking trends and common themes but there is something to be said about being different.

  12. selectgender says:

    although i agree that more and more organisations are turning to advertising i think from a consumer perspective, we are being over loaded with too many adverts.

  13. Excellent and decent post. I found this much informative, as to what I was exactly searching for. Thanks for such post and please keep it up. +1

  14. Gillvert says:

    The High School Placement Test (HSPT) from Scholastic Testing Service also is used by parochial schools and other schools for testing eighth graders for placement into high school. My tutor suggest me this reallyprofessionalessays.com for perfect one service provider for the student writing services.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Looking for something?

Use the form below to search the site:


Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!