From the monthly archives: February 2011

Consumerization of Business

On February 23, 2011 · Leave a Comment

Consumerization of business is by far my favorite new tagline. It’s also known as “Consumerization of Enterprise” but screw that, it’s bigger then that. It’s all business.

Recently been hearing it on the interwebs.. on Techcrunch.tv introducing Bullpen Capital and then Techcrunch Disrupt.

It’s a new buzz [...]

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Changes in Advertising Psyche for Consumer Services

On February 19, 2011 · 2 Comments

Today, I was on Pandora listening to some music, to find yet another LivingSocial ad.

This really got me to reflect on last 5-10 years…

Google, Flickr, Facebook and Twitter never advertised early in the growth of their success.

They won peoples heart by offering such [...]

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