We do put much of this stuff on the blog and on Twitter but she was referring to the more traditional marketing techniques: Sponsoring events, parties, keynote speaking, press releases, email newsletters, etc.
This brought me to defend staying low key. Allow me to share reasons….
Benefits of Staying Low Key:
– Competition doesn’t pay attention (we have features implemented better then our competitors and they still haven’t caught up)
– You wouldn’t believe the amount of people buying into video hosting that don’t attend big shindig conferences or give two cents about press releases.
– Save time and money. What matters and what sells is usually how good your product is and how fast you are innovating. Also if your not spending a wild amount on marketing you can offer your customers with a more affordable product.
– Other companies do operate like this and succeed. For instance, has anyone seen Getclicky? Two guys building one of the best analytics toolset in the business. They are low key, no mainstream marketing strategy, and after investigating have a outrageous # of customers.
This isn’t to say we aren’t looking to improve our marketing strategy. Just a slight argument for staying under the radar.
And I will keep the company name I work for out of this, cause I know I have google alerts setup on our competition. 😉 #stayinglowkey