Is Viddler Gunning for Youtube?
As Techcrunch just announced, Everyones apparently gunning for Youtube.
As President of Viddler, one of my most asked questions is “What is Viddler answer for Youtube?” “How are we going to address the site with 66% market share?”
First of all, Youtube is not for everyone. I have received hundreds of messages from new Viddlers saying:
“With Youtube I was getting lost in the crowd”
“I felt like I was being put in a shrinkwrapped box”
“It was a very impersonal experience”
Our answer from Day 1 has been to be the community, and with that comes much devotion to them. Colin, spends unearthly amount of hours a day answering questions and messaging new users. I also make sure that I stay a daily poster and active Viddler , which people appreciate! How many sites in the top 10, have an active CEO/President visible and apparent on the site? They may have profiles, and a few “look at our company videos”, but how many are active community members?
Second, we learn from companies that have been successful outside of the Video space. Flickr for instance, grew to 6% market share in a year, not only because they had the best photo site out there, but because Caterina and Stewart were active with there community. There are stories of them messaging the first 30,000 signups. This is the attitude we are taking.
Third, we are building for our community. Every feature that we prototype design and have pending to implement is seen in video podcast via Viddler with the communities elite. It’s recently helped out with linkbacks and new uploader. Colin maintains a Viral Viddler Team, via mailing list, and have been able to bring other people into the fight.
Lastly, we don’t stand for piracy, which many other sites depend on it for there growth, we find no value in a LOST episode growing on Viddler.com. It simply does not bring value to the community and simply costs a fortune in bandwidth.
So, Is Viddler gunning for Youtube?
Yes, we are looking to grow our stronger community and be a smashing hit with most video podcasters.
But No, we will not sacrifice community nor do what Youtube has done to accomplish this.