Lately I have been thinking long and hard about 3rd party video applications like Joost and others. It is no question that these applications are a lot simpler to develop with phenomenal frameworks that converge web applications like Apollo. My question comes to how popular and big this market really is? Do viewers and publishers want to be able to download applications to view content. Is the internet browser suffice or do you need that full screen video playback experience. Well I did ask my Viddler friends (check comments):

Well it seems to be consensus that the jury is still out on this one.

If one can remember back 5 years ago, when Real built an entire content network all inside there download application based on sharing the advertisement they killed there business and gained little adoption. What is so dramatically different this time around?

If 3rd party applications succeed it will be due to the same reasons that other online sites are doing so well: faster bandwidth, awareness of online video is growing, and more people are shooting video.

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3 Responses to Thoughts On Joost and 3rd party Applications

  1. Joost…no big deal. Developer talk is way over my head but as an end user I’ve already deleted the program. First I couldn’t run it on my G5, so I installed in on my Thinkpad. Searched under Philadelphia and found just ome item of the Orchestra. Tried it a month later and it told my system was not powered up enough….Delete program, move on!

  2. annie says:

    Joost lost me in beta when they kept making me reregister over and over to test different generations. Now I can’t even get on anymore. I sent them an email letting them know this – no response. I think I sent 2 emails. So F joost.

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